Greetings again, everybody…
Never thought that I’d have the ability to wax philosophic from the confines of a drinking-and-dining establishment in downtown Champaign, Illinois, that is not the Secret MICRO-FILM Headquarters, but, here we are!
The following is a slightly shortened rumination that I sent along to the fine folks on the C-U Confidential mailing list, so now I’m sharing it across all our forums to let you know what your humble editor is thinking in terms of the MICRO-FILM past – all 10 years of it! Not necessarily the most glamorous or productive history, especially given our recent times under the radar, but I respect everything that everyone has done for the MICRO-FILM cause since 1999, along with all the crazy independent cinema that I’ve had the fortune to cover since we started.
Please feel free to record your thoughts at the conclusion of this post!
~ Jason Pankoke
~~~~~
MICRO-FILM: 1999-2009 ~ or ~ So, now what do we do?
This is a conspicuous time here at the Secret MICRO-FILM Headquarters.
Very conspicuous … especially, the 10th time around.
Yes, indeed, on October 29, 2009, we reached the point in time marking a full decade after the publication of the very first issue of MICRO-FILM, the Magazine of Personal Cinema in Action. While not technically the first time for MF in print, it was the first time that MF had been realized the way that we thought was appropriate – as a legitimate publication for media artisans and non-Hollywood film fans alike.
So now, we hit the milestone after an unfortunate stretch of silence – at least, depending on where one looks and how one listens. MICRO-FILM 7 is the last print issue to date, arriving in late October 2005 with enfant terrible Lars von Trier on the cover, and the companion MICRO-FILM News Blog has been mostly devoid of blogged news during the last 18 months. What, then, is to celebrate here?
It is because we have kept alive the MICRO-FILM mystique with C-U Blogfidential and C-U Confidential. Having always been a part of MF, the C-Us helped bring the coverage down to an immediate, personal level. Through sheer stubbornness – and the lack of having anything physical and timely for Roger Ebert’s Film Festival in 2007 – we went back to print with CUZine and have since released it on an annual schedule. In fact, the promise and prominence of the C-Us in MICRO-FILM Country has yet to be fully realized … in our opinion, not by a long shot.
Introducing the C-Us as their own entity was the beginning of an effort to create indie media about indie media with a refreshed state of mind. The C-U quotient really was – and still is – the soul of MICRO-FILM. Does this mean that MF itself can have a second life in a digital age which has matured tremendously since its nascent, pre-2000 era?
We don’t know that answer right now. The main reason why? Bring up your browser and type “independent film” in Google. There is your answer – (arguably) too much repetitive information on the subject, a very difficult density in which to build (or re-establish) a marketing and readership push that will make our spin stand out above most others.
This will not stop us from exploring how we can develop the C-Us as we’ve seen in recent years – particularly with the slow but sure upswing of local production – that “thinking locally” instead of globally (even though, of course, we hope that local productions will be prosperous far and wide) might be the more productive way to channel our efforts. During the next few months, you will learn about our upcoming issues, bonus publications, additional products, expanded Web features, increased presence on social networks, and (promise!) a brief reprieve for MICRO-FILM, but our continuation can only be prolonged by what happens outside of MFHQ. It starts with all of you.
We’ve asked you to pass along our news and announcements to your friends, colleagues, and collaborators. Have you done it in the past? Will you please do it from here on out? This is the first, no-cost step in how you can help anchor the future of the C-Us and MICRO-FILM.
The next step is for all of you to keep tabs at the following URL, and not just immediately after the occasions when we pipe up via The CineMicroGraph. Read early, link to us often, synthesize via conversations within your circles, show your support when we release products, join with us publicly when we take our act to the streets, the coffee houses, the academic auditoriums, and the watering holes:
http://www.micro-film-magazine.com/cublog/
The third step, of course, is for the ballsiest of you to spring forth and engage in the world which we trumpet 24/7 – the creation of independent cinema and, by extension, independent art. Take advantage of the inside knowledge we offer to you with run with it. It’s your choice to step up to the front lines instead of perennially watching from the sidelines.
It’s been an enlightening ride even though our visibility outside of MICRO-FILM Country has been dimmed during the last few years. Please ask yourselves to trust us a little longer, look at what we do a little deeper, and encourage us (if not join us) to reach ever so higher with our stubborn creativeness. For the last 10 years, we’ve been doing the same for all of you.
Jason Pankoke
October 18, 2009